Day 1  ||  Day 2

Day One	Tuesday, April 15, 2003
8:30am	Registration & Morning Coffee
9:00am	Chairperson's Welcome & Introduction SAILESH DAVE Conference Director Frost & Sullivan
9:15am	CASE STUDY: Impact of Internet on Brand Perception – The DHL Story COLUM JOYCE eStrategist, Global Headquarters DHL Belgium This comprehensive Case Study spans 8 years into the life of DHL from year 1996-2003 Interesting dimensions relating to comparative brand impact of the internet Emerging internet trends in the years to come
10:00am	Refreshment and Networking Break
10:30am	Enterprise Protection Strategy Against Next Generation of Internet Threat WONG JOON HOONG Country Sales Manager Trend Micro, Malaysia Trend Micro Enterprise Protection Strategy is an industry-unique approach to antivirus and content security that addresses mixed-threat attacks through coordinated delivery of products, services and expertise to address the outbreak lifecycle. The outbreak lifecycle is a customer-driven process of dealing with outbreaks that consists of three primary phases-outbreak prevention, virus response, assessment and restoration. From attack-specific policy recommendations to cleanup and restoration templates, Enterprise Protection Strategy helps organizations continuously adapt as threats evolve.
11:15am	Using the Web to Lower the Cost of Go-To Market Processes ANTHEA ONG Chief Executive Officer Knowledge-Director, Singapore Increase sales capacity and sales productivity in direct and indirect channels Improve relevancy of communications and reduce costs via re-usable, scalable content and communications Bring accountability and holistic measurement to go-to-market investments Create cross-functional alignment in sales, marketing, product management, IT, customer service, product support, finance
12:15pm	Networking Luncheon
1:15pm	PANEL DISCUSSION: How to Leverage the Internet for Marketing and Advertising Campaigns Panelists: ADRIAN HENG Director, Communications & Marketing Intertainer Asia, Singapore LISA WATSON Chairman IBIS Intelligence, Singapore FRANCIS MEGANATHAN eBusiness Director Cyber Village, Malaysia COLUM JOYCE eStrategist, Global Headquarters DHL Belgium Analyzing market and customer trends influencing digital advertising, direct response and branding strategies Revamping your Web presence to better support corporate marketing mandates Developing content to realize direct response and product education goals Managing people and technology to support integrated marketing initiatives Identifying success stories and avoiding pitfalls
2:00pm	CASE STUDY: Loyalty Programs via the Web FRANCIS MEGANATHAN eBusiness Director Cyber Village, Malaysia Essential criteria to creating, maintaining and enhancing the internet presence for loyalty cards This Case Study is about one of Malaysia’s Top Loyalty Cards that has close to 16 million hits month, making it the top Malaysian website with the most hits
2:45pm	Refreshment & Networking Break
3:15pm	What Next Generation Internet Means in Opportunities for Online Marketing ADRIAN HENG Director, Communications & Marketing Intertainer Asia, Singapore Why are we still limiting ourselves to thinking in 56kbs? Maximising the potential of broadband Pitfalls to avoid and ways to entertain
4:00pm	CASE STUDY: Technical Assessment of a Platform for Online Marketing and Trading RAVISHANKAR SHARMA School of Computer Engineering, Nanyang Technological University, Singapore
4:45pm	Conclusion & End of Day 1 General Session
Click here for Day Two Program