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|
| 8:30am |
Registration & Morning Coffee |
| 9:00am |
Chairperson's Introduction
SAILESH DAVE
Conference Director
Frost & Sullivan
|
| 9:15am |
What Really Works Online: A Holistic Approach to Online
Marketing and Advertising
- Aligning advertising budgets with marketing projects to
power up acquisition efforts
- Utilizing multiple programs and applications that have proven to build
customer loyalty and ongoing dialogs
- Using automation to achieve marketing dialogs that work
- Converting offline customers to new online services
- Combining efforts that span ads served on the Web and database
marketing techniques
- Implementing acquisition techniques that add directly to
the bottom line
|
| 10:00am |
Refreshment and Networking Break |
| 10:30am |
Effective Search Engine Marketing Strategies
MEL NELSON
Executive Director
Brandway Corp. (Malaysia)
- How to use search engines to attract visitors to your website
- Conventional search engine strategies
- PPC search engine strategies
- How to convert these visitors into buyers
- Presentation
- Information
- Navigation
- How obtain the best ROI for your search engine marketing campaign
- Quantify your ROI goals
- Measure your results
|
| 11:15am |
Building and Using Customer Intelligence in Online Marketing
Efforts
LISA WATSON
Chairman
IBIS Intelligence, Singapore
- Discover the latest trends in businesses that have incorporated Customer Intelligence
- Learn how to improve your ROI through successful Customer Intelligence implementation
|
| 12:00pm |
CASE STUDY:
Better Brand Building through Interactive Advertising GRAHAM
KELLY
Regional Creative Director
OgilvyInteractive, Asia Pacific
- Mapping key branding variables for integrated online system
- Major comparisons between online and offline retail branding
- Case Study focuses on integrated consumer branding
highlighting the food, skincare, tea and vitamins industries in
the Taiwan market
|
| 12:45pm |
Networking Luncheon
|
| 1:45pm |
PANEL DISCUSSION: Integration of Internet Marketing with Sales and Customer Service
Groups
Panelists:
ADRIAN HENG
Director, Communications & Marketing
Intertainer Asia, Singapore
WONG BAK WEI
Consulting Director - Information Management, South East Asia
Computer Associates, Singapore
COLUM JOYCE
eStrategist, Global Headquarters
DHL Belgium
- Top 10 operational issues to implementing internet marketing into your organization
- What key points to consider during strategy planning stage of introducing internet marketing into your front-line units
|
| 2:30pm |
Combining Direct and Collaborative Internet Marketing
Initiatives to Sell Packaged Services
WONG BAK WEI
Consulting Director - Information Management, South East Asia
Computer Associates, Singapore
- Globalizing marketing program deployment via collaboration with
internal and external Internet Marketing shareholders
- Developing and monitoring the results of web-based partner management
initiatives
- Driving revenue growth through web-based selling and support of
services
- Leveraging web technology to deliver training for internal, partner
and customer audiences
- Integrating product and service sales via global web-based infrastructure
|
| 3:15pm |
Refreshment & Networking Break
|
| 3:45pm |
CASE STUDY: Bringing your Brand into Life through Integrated
Communications
TONY PUAH
Director - Business Development - South East Asia
HyroAsia Pty Ltd, Singapore
The maxim for communications and marketing is still the same but there's now newer technology, highly sophisticated customers,
and demands for Return on Investment. This explosive session concludes the
General Session with a grand finale focuses on Multiple Case Studies
of Global Companies from various industries on what worked for
them, and what didn't.
|
| 4:30pm |
Closing
Remarks & End of General Session
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| |
This Conference Unraveled
